Last year's SIME exceeded even our own high expectations, greatly thanks to the ones of you that attended and created the special SIME magic. It has taken a lot of luck and hard work to take this year's event to a yet higher level. This year the interest from some of Europe's largest companies, the most inspiring entrepreneurs, media, sponsors and participants have been higher than ever before in the 11 year history of SIME.

Our challenge has been to select the very best from a very strong starting field of potential speakers. To chose the best partners and co-hosts that can add the most to the experience from all the interesting companies that have approached us. And last but not the least, to focus on topics and formats that can create new knowledge, business and inspiration.

Our ambition is to make SIME the most successful and interesting Internet industry conference and knowledge forum ever held in Europe:

• Interesting by getting the sharpest local and international speakers and challenging them with the most relevant perspectives, even if it makes them sweat.
• Interesting by creating a holistic view where infotainment, awards and hard core networking are blended with cutting edge insights and the chance to meet tomorrows customers.
• Interesting by working with an attitude of “ask” not “tell” where partners, previous and future participants and industry specialists are to contribute in the process of creating the format every year
• Successful by giving our co-host and partners maximum value in terms of business, branding, contacts and goodwill
• Successful by giving the audience an unforgettable experience and valuable insights, professionally as well as personally
• Successful by creating the most interesting meeting place for great ideas and great people where participation and contribution is in the fabric of the conference

Why SIME07?

• The Internet Industry is huge – SIME05 and SIME06 proved that!
• We have much to learn from each other And from the best brains from abroad
• If we increase the knowledge about Digital possibilities, we increase our Business and increase the industry
• We can learn a lot from what is going on in the other Nordic countries
• We want to honour those who has Succeeded and award them the prestigious SIME Award
• We want the world to know that the new economy has grown and that focus lies not in easy, fast money and unrealistic dreams
• We want the Nordic area to re-take the position of being leaders within digital media IT and the Internet
• We want to have fun!